CASL compliance for qualified outreach

What CASL requires

Canada\u2019s Anti-Spam Legislation (CASL) governs commercial electronic messages. Key requirements include:

• Consent (express or implied, with clear rules and exceptions).
• Identification of the sender and contact information.
• An unsubscribe mechanism that works.
• Accurate subject lines and content.

Implied consent can arise from existing business relationships, conspicuous publication of an address without a statement that unsolicited messages are unwelcome, or other limited cases. Rules are strict and fact-specific.

How ReadyCustomer fits

The tool only surfaces published business contact information it can evidence from public sources. It prepares a first-touch draft. A human must review and decide whether to send, and must comply with CASL, including any required consent and suppression/do-not-contact lists.

No automatic sending occurs. No invented addresses are used.

Practical steps for businesses

• Maintain and check suppression / do-not-contact lists before any send.
• Document the basis for any implied or express consent.
• Include required identification and a working unsubscribe.
• Keep records of the source of the contact and the review decision.
• When in doubt, obtain express consent or consult qualified legal advice.

ReadyCustomer does not provide legal advice. Outcomes depend on the specific facts and the sender\u2019s compliance process.

Frequently asked questions

Does ReadyCustomer send emails?

No. It prepares drafts for human review. The participating business controls whether and how any message is sent.

Can I rely on published addresses?

Publication alone does not always create consent under CASL. Review the specific facts and maintain suppression lists.

What if a contact asks to stop?

Add them to your suppression list immediately and do not contact them again for commercial purposes.